We buy small businesses.

To keep and protect forever.

By owners, for owners.

Backing business owners since 1999.

Invested in 70+ companies.

We acquire small, profitable businesses that make the American economy and society work, and stand the test of time. We ensure they can keep doing so for decades to come.

Companies with loyal customers, proud teams and strong cash flows.

We are a founder-led, permanent-capital company built to last for generations.

Our must-have investment criteria:

  • $2-10M EBITDA, 15%+ margin, steadily growing

  • 5+ years of continuous profitable operation under the same management

  • Historical management wants to keep on running their business

We acquire in all sectors but:

  • Software, Life Science, and AI-fragile

  • Real Estate

  • Capital Intensive

We chase no trends and shy away from the ‘hot’ frenzy of the moment.

Business Services

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Logistics & Transportation

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Healthcare

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Essential Services

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Retail

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Food & Agribusiness

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Leisure & Entertainment

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Residential Services

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Distribution

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Hospitality

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Packaged goods

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Industrials & Manufacturing

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Consumer

Business Services 〰️ Logistics & Transportation 〰️ Healthcare 〰️ Essential Services 〰️ Retail 〰️ Food & Agribusiness 〰️ Leisure & Entertainment 〰️ Residential Services 〰️ Distribution 〰️ Hospitality 〰️ Packaged goods 〰️ Industrials & Manufacturing 〰️ Consumer

Tell us about your business

Our promise to owners

Secure your family’s future

Cash-out a majority of your stake

Keep additional long-term upside

Stay in charge

Stay running your business ‘as usual’

Minimal intervention - On demand support

Protect your people

No integration shock - No layoffs - No forced hires

Success-sharing plans

Simple, fair, fast process

Straight forward LoI and terms

Protect your legacy

Your company keeps its brand and culture

Funding available to grow

Tell us about your business

Our Philosophy

Perpetuo means ‘forever’

We don’t buy to sell.

We buy to hold, protect, and grow good businesses, and the people who built them. We see ourselves more as stewards to our companies, than investors.

We only partner with people we look forward to spend decades together.

We acquire the majority, along a model of perfectly aligned co-ownership where founders and/or their historical management retain up to 40% long-term stake. We also strongly believe in the superior power of simple and outcome-driven incentives for employees.

None of us being eternal, we strive to help anticipate and facilitate smooth leadership transitions.

We are ourselves a generational company founded and led by a self-made repeat founder.

Decentralized, no non-sense, governance

We only acquire companies whose management has continuously proven to master their own recipe of delivering robust and growing cash-flows. Contrary to most investors, we believe it would be plain heretic to change anything about that.

It is in fact a strict condition to our acquisition that you continue run your business, very autonomously, with minor operational interference and additional monitoring, focused on the most important performance indicators.

You will however always find us available as a caring sounding-board to share our decades-long experience in improving and growing businesses. In both the good and the hard times.

We care and give back

  • Donate 3% of our pre-tax profits

  • Offset our HQ carbon footprint

  • Anonymous hotline for employees

Our principles

  • Accountable

  • Empowering

  • Do no harm

  • Simple

We have been helping owners manage, improve, fund and grow their businesses since 1999.

We have invested in over 70 owner-led companies across a wide range of sectors and contexts (starting up, growth, refinancing, distress, etc). Transforming their wealth, lives and legacies.

We have founded, led or chaired several companies, managed hundreds of employees, participated in hundreds of board meetings.

Our funds come from our personal hard-earned wealth and from entrepreneurs we backed and notable professionals we have been doing business with in the past 25 years.

Tell us about your business
  • Founder - CEO

    A serial investor for 15 years, I am currently building my third company. My previous ventures included one of the first online English teaching platforms and a preventative healthcare business.

    I grew up in a family of small-business owners across real estate, textile manufacturing, accounting, and healthcare.

    Formerly a McKinsey&Co Partner, specialized in working with owners and PE funds to better run and grow their businesses. I led a number of McKinsey businesses, and had the honor to help Rio de Janeiro win its candidacy to the 2016 Olympic Games.

    Married to the founder of the largest US scholarship platform (now College Board’s BigFuture).

    Father of three.

    cyril@perpetuogroup.com

    Linkedin

  • Investment Director 

    CEO & CFO of a recently exited 50-employee healthcare business. Acquired as a traditional LBO search fund, picked out of 400+ opportunities.

    Founding member of Deloitte's Next Gen M&A practice closing over $82B+ in mergers and acquisitions, James started his private investing career at Blackstone Infrastructure Asset Management.

    Prior to his business career James served the country leading a counter-ISIL intelligence task force with Top Secret Security Clearance, recognized for outstanding service.  

    Grew up working in his family’s Medical Tech business, helping scale to 40 countries and IPO preparations.

    Founder and executive coach of Ivy League Powerlifting Championship.

    Education includes MBA from the Columbia Business School where he served as Academic Chair, and Harvard University where he led award winning research in the innovation lab.

    james.loo@perpetuogroup.com

    (917) 487-0200

    Linkedin